What Makes an Outdoor Shop Indie?

Tahoe Mountain Sports is proud to be a Certified IndieOutdoor Retailer, joining a growing collective of independent outdoor shops committed to real expertise, community connection, and preserving the culture that makes the outdoors special.

What Does IndieOutdoor Mean?

IndieOutdoor certification recognizes outdoor retailers that are truly independent.

That means:

• 100% independently owned
• No corporate ownership
• No outside investment
• Real people with real experience using the gear they sell

For us, being independent means we get to make decisions based on what matters to our customers, our community, and the places where we live and play.

Independent from the Start

Tahoe Mountain Sports has been helping people get outside in the Truckee/Tahoe region for more than two decades.

Our staff runs these trails, skis these mountains, camps in these forests, and puts the gear on our shelves through the same conditions our customers do. When you come in with a question, you're getting advice grounded in experience, not a script.

But being an independent outdoor shop has always been about more than gear.

More Than a Gear Shop

We believe a local outdoor retailer should be part of the community it serves.

That means hosting group runs, demos and community events. It means supporting local races, nonprofits and organizations doing good work in Truckee & Tahoe. It means creating opportunities for people to get outside, meet each other, try something new, and feel more connected to this place.

And when you shop local, you're helping us keep doing it.

Why Shop Indie?

Where you shop makes a difference.

According to IndieOutdoor, 68% of every dollar spent at an independent retailer stays in the local economy, and IndieOutdoor retailers give back an average of 2% of gross sales to local and national nonprofits.

Those dollars help support local jobs, community organizations, trail stewardship, events and the outdoor spaces we all enjoy.

At Tahoe Mountain Sports, giving back and showing up for our community isn't an extra. It's part of what being a local outdoor shop means.

More dollars staying local means more investment right here in our community.

The IndieOutdoor Badge

When you see the IndieOutdoor certification, you know you're shopping with a retailer that's independently owned, rooted in its community, and committed to keeping independent outdoor retail alive.

We're proud to be one of them.