The Hype is Building - Here Comes Ironman Lake Tahoe 2014

When Ironman came to Lake Tahoe last September, it brought thousands of visitors and helped spike revenue for local business. This was three weeks after Labor Day weekend, the usual “last days of summer” locals bank on before business slows for the off-season. The race will be back on our shores in less than a month, and we can’t wait! Not just because it helps all our local businesses, but because it’s a ton of fun to be involved in. We’re looking forward to another full week of race-related events leading up to the race, many of which will be held here at our store in Kings Beach or across the street at the race start (swim/bike).

Anybody coming to town for Ironman will find themselves in Kings Beach prior to race day, usually to preview the course, practice swimming or drop off bikes and triathlon racing gear aka “special needs bags”. While you’re in town, stop through Tahoe Mountain Sports (across from Jason’s Beachside Grille and the North Tahoe Event Center) for race information, special Ironman-week discounts on gear and a variety of fun and educational events for athletes and their friends.

We’ll also have 2XU wetsuits for demo and for purchase up through the day of the race. If you rent then decide to buy, we’ll happily apply the cost of your rental toward the purchase. Swim more efficiently in a wetsuit actually made for racing! For just $20/day, try one out before the race. On Ironman race day, wetsuit rentals will be $45 and they can be picked up Saturday after 12 noon and returned before 6pm Monday (9/22).

Stay tuned for the complete event schedule for the week of Ironman Lake Tahoe 2014. Until then, check out these pics from last year and let the race hype continue to build!

Fog on the water during last year’s swim start. Snow the night before made for interesting, yet beautiful, race conditions!

Going from swim to bike has to be quick, so gloves and shoes usually go on after you mount the bike.

We had something going on every day last year, and you can expect a similar schedule for Ironman Lake Tahoe 2014.

Some finish the race with more energy than others. This guy was pretty stoked to cross the line.

A sampling of the gear for free demo during our Endurance Expo. It’s a great way to try before you buy!

For more pics from last year’s race, view our Ironman Facebook Album.