Developing products and saving lives must be grounded in research and reality. You'll see that, like Backcountry Access gear, their research challenges conventional wisdom about such issues as avalanche statistics, receive range, shoveling, and multiple burials. When BCA talks about "fresh tracks" and "fresh ideas," they're not just talking about skiing powder and developing products. They're talking about their whole approach to snow safety, rooted in thorough research and placed in proper context with even more important things like education and knowledge. At Backcountry Access, the mission is to save lives, not just pump products.